B2B Lead Generation Agency Australia - Pay Per Appointment


How to Add An Extra $300K in Revenue in 2024 Using AI-Leveraged Outbound Lead Generation

starting in as little as 14 days, without paid ads, content, or hiring new staff.

Step 1: Watch the video below to see how it works:

Using the exact method I’m going to show you here, we’ve booked hundreds of sales calls & demos with B2B decision makers in various industries.

For example, this is a campaign we ran for a B2B company. As you can see, we secured them 37 interested leads in just a couple of months, from a list of only 338 people, resulting in $185,000 in pipeline, 15 booked meetings, and 4 new clients:

And this is what we would class as a “small scale” campaign.

If you have a large addressable market the sky truly is the limit.

In this simple doc, I’m going to walk you through how you can book 10-20 additional sales calls for your B2B company, every single month on autopilot…

  • Without spending money on ads
  • Without creating content
  • Without hiring additional sales people 
  • Starting in as little as 14 days. 

Assuming your closing rate on sales calls is 20%, and your customer lifetime value (CLV) is $15K, this method will add an additional $300,000 in revenue for your B2B business.

And this is assuming the “worst case scenario” of only booking 10 meetings per month and taking a month or two off your campaigns for holidays. (100 meetings x 20% x $15K CLV = $300K).

(And if you’re thinking “We’re already a big company and $300k won’t even move the needle…” This is just a point to demonstrate the bare minimum of what’s possible with a standard set up. You can also do this at scale if you have the infrastructure to handle the calls etc.)

Now before we get into how you can use this method to add at least $300,000 to your B2B company’s revenue, let’s talk about who this is for:

  • Owner/Founder/CEO
  • Head of Sales/BDM
  • Growth Marketer
  • sells your products or services to other businesses

  • has at least a $2,000 customer lifetime value (CLV)

  • Want to take your company’s growth to the next level but aren’t sure how

  • Have tried other lead generation methods and been underwhelmed by the results

  • Are looking for a cost-effective way to secure meetings with your ICP

Then stick around…

But first, you’re probably wondering who am I to make such a bold claim…

My name’s Damien Elsing and I’ve been in the digital marketing world for more than 10 years. 

In that time I’ve worked with countless B2B companies on their revenue operations, with a particular focus on messaging and lead generation. 

Here are a few of the companies I've worked with:


Because of my background in copywriting, working with entrepreneurs like Scott Pape (Barefoot Investor) and Tim Reid (Small Business, Big Marketing), i guess you could say my “secret sauce” is creating messages that grab your prospects’ attention and get them taking action (a crucial part of successful outbound lead generation). 

Case in point, here are some examples of the types of responses you can expect to receive when you do this right:

As you can see, when we craft the right message, with the right offer, and get it in front of the right people, we have them chasing us.

All without the need to spend money on expensive ads, or create endless content hoping that some day it’ll pay off. 

And the best part is that because we have processes in place, a system like this can be up and running in as little as 14 days.

Okay so here's the truth…

You absolutely can generate an additional $300,000 using targeted outreach…

But many B2B businesses are operating with outdated systems and strategies, which leads to them investing in ineffective marketing that shows little return on investment.

Unfortunately they simply don’t have the skill, knowledge, or the resources to create a high functioning lead generation system in house. 

They might get some elements right, but unless all the “pillars” of outbound lead generation are working together, like the legs of a stool, the whole system falls over, resulting in wasted time, money, and effort. 

In this document, I’m going to show you how to solve this problem and eclipse your outdated competitors who are still stuck in the digital stone age.

Quick bit of background about our agency...

Now I’m not sharing this to impress you, but to show you that I’ve dedicated a large part of my career to helping businesses like yours succeed. As I mentioned earlier, I've been working in the lead generation and digital marketing space for over a decade. 

My team and I have worked with numerous companies across different B2B industries and have consistently delivered incredible results, generating well over 9 figures in revenue for our clients and counting.

I’ve also been featured on numerous podcasts and in articles discussing the latest marketing and lead generation strategies & case studies.

I’ve been doing outbound lead generation for my own business for 4+ years, and eventually realised I’d become an “accidental expert” to the point that others were offering me money to help them do it too.

So I pivoted our agency to eat, sleep, and breathe outbound lead generation for B2B companies, and the rest is history.

Now that that’s out of the way…

Let’s look at the “old way” of B2B lead generation that a lot of companies are still operating with:

Old way: Manually searching for prospects through online directories and social media, or buying an expensive list from a gatekeeper 

Old result: Time-consuming and inaccurate data, overpaying for access

New way: Use AI-driven tools to build a highly targeted list of prospects based on industry, job title, geography, company size, and purchase intent 

New result: 5x faster prospecting, leading to higher-quality leads and more time for actual outreach. Accurate and up-to-date contact information

⚠️ Key takeaway: AI-driven prospecting ensures a more targeted and empowered approach

Old way: Sending generic cold email templates to prospects

Old result: Low open and response rates, poor engagement

New way: Direct response copywriting combined with AI-driven email personalisation & segmentation tools to customise content based on prospect's industry, job title, location, time of day/week/year, and company/avatar pain points

New result: 3x higher open and response rates, improved engagement and rapport-building with prospects

⚠️ Key takeaway: Well-written, personalised cold emails lead to better engagement, more booked meetings, and higher close rate 

Old way: Manually following up with prospects via email, or no follow up at all

Old result: Inconsistent follow-ups, missed opportunities

New way: Utilise the latest AI-powered email automation tools to schedule and send personalised follow-up sequences to nurture prospects

New result: 2x more leads booked on sales calls, increased efficiency and no missed opportunities

⚠️ Key takeaway: Automated follow-up sequences drive higher conversion rates in less time

Old way: Manually tracking email metrics through spreadsheets (or not tracking at all)

Old result: Limited insights, time-consuming, and difficult to optimise campaigns

New way: Implement analytics and tracking tools to measure and analyse email campaign performance in real-time

New result: 4x faster data-driven decision making, leading to continuous campaign improvement and more booked calls

⚠️ Key takeaway: Real-time analytics empower businesses to optimise email campaigns for better results

Old way: Limited scalability due to manual processes - hiring more staff

Old result: Inability to grow lead generation process - amplification of inefficiencies 

New way: Integrate all lead generation tools and processes into a single platform with a specialised team, making it easy to scale and replicate success

New result: Seamless scalability, leading to 10-20 additional sales calls every month without additional effort

⚠️ Key takeaway: A centralised lead generation system enables B2B companies to grow their sales pipeline quickly and effortlessly



So in summary, what you need to do is:

  1. Build a targeted prospect list
  2. Craft personalised outreach emails
  3. Automate follow-up sequences
  4. Track and optimise campaign performance
  5. Scale and systematise the process

And you can add an extra $300K in revenue without relying on referrals, ads, or creating content, by using AI-leveraged, highly targeted outreach.

Now there are a few ways to achieve this:

Option one is to figure it out for yourself and go it alone, however:

  • It’s going to take 3-6 months to learn all the nuances to get the system working profitably
  • You’ll need to hire additional team members to build/manage the system and/or spend several hours per day managing and optimising the system (managing replies alone can take hours per day just for one campaign)
  • You’ll need to spend upwards of $20,000 in training, wages, and systems

Or option two is to work with our specialised agency CLCK Media, which is already equipped with the expertise, technology, processes, and proven results to help you achieve those 10-20 additional sales calls every month, resulting in $300K additional revenue, starting in as little as 10 business days from when you decide to work with us.

Once again, this is for B2B business owners, sales leaders, and growth marketers who want to consistently book sales calls every month so they can grow, but are struggling with outdated lead generation methods, manual inefficiencies, and expensive ad campaigns that don't deliver the desired results.

Thousands of companies are already using these methods to achieve amazing results.

For example, our client, who wanted to connect with decision makers in the home services industry to sell their lead management platform. We helped them create an accurate target list of prospects, compelling messaging, and scalable systems so they could connect with these decision makers.

The results were astounding, generating more than 37 opportunities from a list of just 338 contacts, and adding $185,000 to their pipeline in less than 40 days.

There’s a reason companies like Zoom, General Electric, HubSpot, and Dropbox, as well as thousands of other B2B companies, have all used outbound lead generation to rapidly scale their B2B companies into the billions of dollars.

Quite simply, it works.

And now with the help of AI, this process can be carried out much more accurately and efficiently than ever before, meaning we can deploy these systems in your business in record time, and for  a fraction of the previous cost.

Now Here's what’s going to happen when you work with us:

  1. You’ll be able to generate high-quality B2B leads matching your ICP at a consistent rate, allowing you to fill your sales pipeline with opportunities who are genuinely interested in your offerings.
  2. You can even experience a significant increase in your close rate because the leads have been nurtured, resulting in more closed deals and increased revenue for your company.
  3. You can achieve these results starting in as little as 14 days, eliminating the long waiting periods and uncertainty that often come with other lead generation methods.
  4. You can finally get rid of inefficient, outdated lead generation techniques that drain your resources and yield minimal returns.
  5. You can forget about spending a fortune on ad campaigns and poorly executed outbound that may not deliver the desired results or may even damage your brand reputation.
  6. You’ll feel confident, empowered, and secure in your lead generation process, knowing that you have a proven system working for you, maximising your chances of success.

So how does our method work?

Before, when you wanted to build a targeted prospect list, you would have to manually search for prospects through online directories and social media, or buy a shady list of leads. 

But now, you can use our expertise & simple AI-driven research tools to generate a highly targeted list of prospects based on industry, job title, company size, and purchase intent, without the time-consuming and potentially inaccurate data collection process. See how easy that is?

Before, when you wanted to craft targeted outbound emails, you would have to send generic messages to prospects. 

But now, you can use our copywriting skills + AI-driven email personalisation tools to customise content based on the prospect's industry, job title, geography, time of day/week/year, and avatar/company pain points without the low engagement rates and poor rapport-building.

Before, when you wanted to follow up with prospects, you would have to manually send follow-up emails.

But now, you can use our strategies & email automation tools to schedule and send personalised follow-up sequences without the inconsistency, missed opportunities, and inefficiencies of manual follow-ups.

Before, when you wanted to track and optimise your email campaigns, you would have to manually record metrics through spreadsheets.

But now, you can use our analytics and tracking tools to measure and analyse campaign performance in real-time without the time-consuming and limited insights of manual tracking.

Before, when you wanted to scale your lead generation process, you would have to rely on limited scalability due to manual processes.

But now, you can leverage our team and a centralised platform to integrate all lead generation tools and processes, making it easy to scale and replicate success without the inability to grow your lead generation campaigns.

With all these powerful features, you're able to transform your outbound lead generation process into a streamlined, efficient, and scalable system that consistently delivers high-quality leads and booked sales calls, without the drawbacks of traditional methods.

Now, in the past if you wanted to get this done using traditional marketing agencies or building an in-house team, it would cost you $20,000 per month or more in fees and salaries.

We are only a fraction of that investment.

Here's what you get when you work with us:

1. A complete, optimised outbound lead generation system built and done for you. This would normally cost $15,000 in set up fees alone.

2. Access to our AI-powered prospecting tools and Perfect Avatar Research (PAR™) method, which allows us to create an initial list of up to 10,000 ideal prospects to target. This is valued at $3,800.

3. Expert copywriting combined with AI-driven message generation, allowing us to create highly customised messages quickly and efficiently for you. This is valued at $4,500.

4. AI-powered scheduling and automation systems that will allow us to send messages at optimal times and manage responses effectively, minimising missed opportunities and maximising your sales potential. This is valued at $300 per month.

5. Expert support, reply handling, appointment setting, and campaign management that allows you to leverage our years of experience and knowledge in the B2B lead generation space, ensuring your campaigns are optimised for success. This is valued at $6,000 per month.

Instead of paying more than $100,000 to achieve all this, we’re offering this incredible package to you for only a fraction of that price.

All you need to do from here is to book a call with us so we can learn more about your business and the types of clients you’re trying to attract.

Now we only take on a handful of clients each month so we can give every campaign the attention it deserves to get the type of results you've seen here, so make sure you lock in your spot while we still have availability.

And because you’ve made it all the way to the end, we’re going to do something very special…

When you book a call with us and mention this offer, as a special bonus we’ll carry out customised market research to show you exactly how many prospects are in your specific target market, and the strategy we’d use to create a high-quality prospect list. This will give you a head start on your lead generation campaigns, allowing you to understand exactly how large your potential target audience is, and the viability of your targeted outbound campaigns.

Now you should also be aware:

We offer a performance guarantee...

Besides a small set up fee to cover our costs,  you only pay for actual ATTENDED booked appointments.

In other words, if we take you on as a client, it means we are so sure we can get you the results we promise, that you don’t pay a cent if we don’t achieve the result.

So let’s summarise what we’re offering you here. You get:

1. A complete outbound lead generation system installed in your business

2. Expert copywriting and messaging done for you so your messages will resonate 

3. Help and advice to set everything up and manage the system

4. Perfect Avatar Research™ and smart list building so your messages are going to the right people

5. All our systems and processes, with the option of ongoing management of your outbound campaigns so you can focus on running your business

6. A FREE custom market analysis just for attending your call with us 

7. PLUS, the guarantee of pay only for attended booked call we generate for you

8. All commencing in as little as 14 days from sign on 

This will allow you to book an additional 10-20 sales calls with warm prospects reliably every single month, enabling you to scale your business, adding at least $300,000 in revenue, without spending money on ads or relying on the old methods to generate leads.

All for a ridiculously low price compared to the traditional methods of achieving these results.

But we can only take on a handful of clients each month because of the highly custom nature of the system we create for you.

And if for some unlikely reason we don’t get these results for you, you don’t pay.

All you need to do is book in a call using the link below, and we look forward to speaking with you…


How much does it cost?

Our pricing structure consists of a one-time setup fee to cover our costs and a pay-per-result model. The setup fee varies based on the scope of the campaign and the size of your target market but would usually be in the mid-4-figure range. Once the campaign is set up, the cost per appointment is typically in the range of $250-$500, depending on factors such as the lifetime value of a customer and your target market. This ensures that you're only paying for tangible results.

What sort of ROI can I expect?

The return on investment (ROI) for our cold email campaigns depends on factors such as the lifetime value of your customers, your close rate, and the cost per appointment. Based on our experience, clients usually close around 10-20% of the calls we book. Here are a few hypothetical scenarios to give you a better idea of what to expect:

Scenario 1:

Lifetime Value (LTV) of a customer: $2,500
Cost per appointment: $250
Appointments booked: 100
Closed deals: 20 (20% close rate)
Total cost: $25,000
Total revenue: $50,000
ROI: ($50,000 - $25,000) / $25,000 = 100%

Scenario 2:

Lifetime Value (LTV) of a customer: $15,000
Cost per appointment: $350
Appointments booked: 20
Closed deals: 3 (15% close rate)
Total cost: $7,000
Total revenue: $45,000
ROI: ($45,000 - $7,000) / $7,000 = 542.9%

Scenario 3: 

Lifetime Value (LTV) of a customer: $50,000
Cost per appointment: $500
Appointments booked: 10
Closed deals: 1 (10% close rate)
Total cost: $5,000
Total revenue: $50,000
ROI: ($50,000 - $5,000) / $5,000 = 900%

Please keep in mind that these scenarios are for illustrative purposes only and actual costs/results may vary. We'll work closely with you to optimise the campaigns to maximise your ROI, and we won’t even take you on as a client if the numbers don’t make sense.

How long does it take to see results from the campaigns?

Our clients typically start seeing results within the first 30 days of launching their cold email campaigns (which happens 14 days after signing on). However, it's important to note that results may vary depending on the target audience, industry, and other factors. We continuously optimise our campaigns to improve performance and maximise your return on investment. We're incentivised to make this work for you, or we don't get paid! 

Do you offer any guarantees on the number of leads or appointments generated?

While we can’t guarantee a specific number of leads or appointments because every business and offer is different, we are committed to delivering the best possible results for your business. Our pricing model is based on the number of successful results (e.g. attended appointments with qualified leads), ensuring that you only pay for things that will actively add revenue to your business.

How do you ensure the quality of the leads generated through your campaigns?

We use a combination of advanced AI-driven tools and human expertise to identify high-quality prospects that align with your target audience to begin with. This means that we’re hand picking the prospects who are suitable for your offer, and it’s these people we’ll be booking into your calendar. Having said that, if there are any completely unqualified appointments, we simply won’t charge you for them.

Our market is extremely niche and bespoke, can we still target them?

In most cases, yes. We use a variety of tools and strategies to create prospect lists. If your ideal clients can be found online, we have methods to reach them. Examples of this might be a partner directory for a specific software tool, a supplier/distributor list, LinkedIn (Sales Navigator) search results, Google search results, and even just a list of websites in a given industry or niche. Plus, we can customise the outreach as needed, personalising every message if required to secure meetings with your highest value prospects. 

Can I review and approve the messaging before campaigns begin?

Absolutely! We believe that collaboration is key to a successful outreach campaign. Our team will work with you to develop messaging that aligns with your brand and objectives, and you'll have the opportunity to review and approve all copy.

How do you ensure compliance with data privacy and anti-spam regulations?

We take compliance very seriously and strictly adhere to GDPR, CCPA, and other relevant data protection and anti-spam regulations. Our AI-driven tools have built-in compliance measures, and our team is trained to follow best practices for targeted outreach.

Will I have access to campaign performance metrics and reporting?

Yes, you will have access to detailed reports on the performance of your campaigns. We provide you with key metrics and, most importantly, number of results.

Can I cancel or pause my campaign at any time?

Yes. We understand that your business needs may change, and we strive to be as flexible as possible. You can cancel or pause your campaign at any time. There are no long term contracts or commitments. You simply pay as you go, for as long as it’s working for both parties.

More questions? Best to cover these on a call. Click below to book a time to chat…


“The assistance with automating our sales process was fantastic … I highly recommend Damien and his team to any business owner who wants to achieve higher conversion rates and scale their business.”David Johnson, InvestingInProperty.com.au

“We have effectively removed all of our printed media now because our campaigns have been so effective.”Nick Davie, Action Kitchens

“Damien’s been a bit of a secret weapon for me. He’s helped me look really good and brought me some great results.”Eugene Soh

“We’ve tripled our database since working with CLCK and are getting about 15 quality leads every week.”Kathryn Fantov, Innovative Property Advocates

"I would recommend Damien and CLCK to anyone thinking about looking at going digital and getting smarter with their marketing." - Chris Barnett, Habitech Systems



"The results were amazing. CLCK could engage with our customers, created a new website, new hand out materials and developed campaigns on Facebook and Google. We regularly achieved more solid leads in a week using the CLCK approach than we had been receiving on an annual basis."

Director, Village Lifestyle Park

“Damien and his team handle this with aplomb… For several years now I have entrusted Damien and the CLCK Digital team with my most precious business asset – my customers! I’ve never regretted it! I would be delighted to answer any questions you may have about working with Damien and CLCK.“

Director, Carpe Diem Consulting

"Damien’s come up with smart strategies to target people with the information they needed at the right time in that process. It’s been a really good experience from our end. Would recommend Damien and CLCK to anyone thinking about looking at going digital and getting smarter with marketing.“

Director, Habitech Systems

“CLCK Digital has been instrumental…We really love HubSpot now and continue to get a lot of value out of it. In particular, I appreciate Damien’s openness around what he knows and what needs to be researched, which results in very upfront communication.“

Marketing Manager, Hermitage Homes

"Damien has been great from the very start, strategising the company’s needs against a limited budget and executing superbly. He genuinely listened to what I needed rather than imposing his program onto us. He is a pleasure to work with and has a wealth of knowledge. I can’t recommend him highly enough."

Director, Three Hat Buildings

“The results have been amazing. After experiencing one disappointment after the other in the online lead generation industry. Our Sales team have more than sufficient leads to draw from, sales are increasing beyond target and CLCK work with us as if they are part of our team.“

Boutique Home Builder

"Great copy is not easy to come by. And trying to write it is the bane of many small business owners' lives. After all, none of us are copywriters. But having great copy is a powerful marketing play. So, my advice is to use Damien. He writes good. Real good! He did so for me and the results were wonderful... Put Damien on your virtual marketing team now."

Marketing speaker and host of Small Business Big Marketing

"You made me want to buy my own product! I love what you’ve done! … After reading your copy I actually wanted to buy it!"

Founder, Cunjabo Academy


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