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CLCKB2B Lead Generation Apply for a planning session

For Australian B2B businesses

B2B Businesses: Get 20 Interested Leads in 90 Days, Without Hiring a BDM or Cold Calling

We put your business in front of the decision-makers who buy what you sell, every day, from inboxes in your name, using what we call the Lock Method™. Everyone who wants to talk comes straight to you. We guarantee 20 interested leads in your first 90 days, or we keep working for free until you get there.

Apply for a free planning session Takes about a minute, then pick a time for your call.
From Damien Elsing, CLCK

B2B businesses we've run campaigns for

Prospects who replied

Decision-makers reply at every level.

These replies came in on campaigns we ran for our clients.

Global brands

Email reply from a Netflix address: Thanks for reaching out. Please feel free to send me more info. Name and email address obscured.
Netflix“Please feel free to send me more info.”
Email reply from an Optus address, signed Delivery and Assurance, Networks, Optus: We would be interested. Please provide more details so we can get started. Names, email addresses and phone numbers obscured.
Optus“Please provide more details so we can get started.”
Email reply with a Chanel Fragrance and Beauty signature and logo, from a Global Retail Excellence Senior Project Manager: Is Friday the 22nd at 3 p.m. suitable for you? Name and phone number obscured.
Chanel“Is Friday the 22nd at 3 p.m. suitable for you?”
Email reply with an Accor signature and logo, from a digital marketing manager: I would love to have a look at some pricing and plans of sponsorship. Name, email address and phone number obscured.
Accor“I would love to have a look at some pricing and plans of sponsorship.”
Email reply with an Amazon Web Services signature and AWS logo, from an executive assistant: I would love to see some examples if you wouldn't mind sharing with me. Name, email address and phone number obscured.
Amazon Web Services“I would love to see some examples.”
Email reply with an ANZ signature and logo, from Culture and Talent Development: Please send me more info, sounds interesting. Name, email address and phone number obscured.
ANZ“Please send me more info, sounds interesting.”
Email reply with a Nissan Motor Co. (Australia) signature and logo, from an executive assistant to directors: Would love some examples please. Name, email address and phone numbers obscured.
Nissan“Would love some examples please.”
Email reply with a MYOB signature and logo, from the executive assistant to the CTO and CMO: Yes, we would be interested in something like this. Name, email address and phone number obscured.
MYOB“Yes, we would be interested in something like this.”
Email reply from a Nestle address, from the person responsible for market research suppliers at Nestle in Australia and New Zealand: Happy to have a quick chat. Names and email addresses obscured.
Nestlé“Happy to have a quick chat.”

Senior leaders

Email reply from a chief information officer: Let's catch up to talk about your capabilities. Billing management interests us. Includes a booking link. Surname and email blurred.
Chief information officer“Let's catch up to talk about your capabilities.”
Email reply from a general manager, product, sales and marketing APAC: Always open to a discussion. Names blurred.
General manager, APAC“Always open to a discussion.”
Email reply from a head of engineering: Let's schedule a meeting. Names blurred.
Head of engineering“Let's schedule a meeting.”
Email reply from a head of facilities: Please feel free to call me to discuss. Names blurred.
Head of facilities“Please feel free to call me to discuss.”

Smaller businesses

Email reply from a director: I usually don't answer cold emails but I'll bite. Please send the video as a start. Surname and email blurred.
Company director“I usually don't answer cold emails but I'll bite.”
Email reply: Good timing as I'm planning a three city roadshow. I'd like to allow budget for agency support this year. I am available at 10am Monday or Tuesday. Surname and email blurred.
Tech company“Good timing as I'm planning a three city roadshow.”
Email reply: Definitely interested in having a discussion about this. Can we lock in some time on Wednesday? Surname blurred.
Building consultancy“Definitely interested in having a discussion about this.”
Email reply: I don't usually reply to these but I'm interested. Give me a call when you can. Phone number blurred.
Prospect reply“I don't usually reply to these but I'm interested.”

Replies from prospects on client campaigns. These are people who replied to outreach, not CLCK clients. Names, email addresses and phone numbers obscured.

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The short version

At a glance

What it is
We start conversations with the decision-makers who buy what you sell. Every email goes out in your name, from separate lookalike domains and inboxes we set up, so your main email domain stays out of it.
Who it's for
Australian B2B businesses, such as service firms, agencies, software companies and professional services, with a clear ideal client and someone who can follow up interested leads the same day.
What you get
One focused offer and audience. Prospect research and contact data. Outreach copy and follow-ups. Sending domains and inboxes in your name. Reply screening and alerts. Testing, reporting and refinement. Everything needed to run it is included. No CRM changes needed.
What you do
Approve the audience and messages. Reply personally to interest. Qualify, meet and sell. Tell us what turns into work.
The guarantee
20 interested leads within 90 days of your start date. If we fall short, extra months are free until we hit it.
Commitment
Three months to start, because that's how long it takes to do properly. Then month to month.
Next step
A short application, then pick a time for a free planning call about your business and your goals.

Sound familiar?

When you're busy, business development is the first thing to go.

Your new clients come from referrals and word of mouth. One big month. Then a slow month while you hunt for the next one. It's feast or famine. And you can't make a referral turn up when you need one.

A small team. You're flat out delivering for the clients you've got, so nobody's out finding the next one. Then the projects wrap up and the pipeline's empty. Outreach that depends on finding spare time rarely survives a busy month.

Burnt by lead gen before? Most of it fails for the same reasons: generic lists, spammy emails, messages landing in junk and replies left sitting. Or meetings with the wrong people, which wastes your time and money.

Here's what we do differently.

BD done in the gaps versus BD that runs every weekdayA dashed line for BD done in the gaps drops close to zero in the months when you are busy delivering. A solid line for CLCK running every weekday ramps up in the first two months, then stays steady all year. Flat out delivering. BD stops. JFMAMJJASOND
New client conversations, done in the gapsWith CLCK running every weekday

How it works

The Lock Method™

Three dials. All three right, and it opens.

Outreach only works when the right businesses get the right message at the right time. Most businesses get one or two of those right, so nothing opens. We set all three for you. You take the calls.

The Lock Method™An open padlock. Its body is a dial with three rings: the outer ring is Who, The Iceberg; the middle ring is What, The Pub Test; the inner ring is When, Perfect Timing. The pointer shows all three lined up, so the shackle is open. WHO WHAT WHEN 20 interested leads in your first 90 days

  1. Who Fixes: feast or famine

    The Iceberg The right businesses

    We start with the businesses showing a buying signal, then reach the much bigger group who'll need you soon. Real decision-makers, never generic lists.

  2. What Fixes: burnt by lead gen

    The Pub Test The right message

    Every message has to pass the pub test: would you say it to their face? Each one sounds like a person, not a pitch.

  3. When Fixes: no time for BD

    Perfect Timing The right timing

    We're in front of your market every weekday, from inboxes in your name, so you're there when their need appears. We read every reply and send the interested ones straight to you.

Most of your market isn't out looking for a supplier right now. We reach them before they start.

How the campaign worksBusinesses in your market are sorted down to the ones that fit your ideal client. Their decision-makers get emails in your name. The ones who want to talk are sent to you. Businesses in your market FIT YOUR IDEAL CLIENT Decision-makers found EMAILS SENT IN YOUR NAME 3 short emails each INTERESTED TO YOU Alert sent straight away

Proof

What B2B clients got from their campaigns.

Real results from CLCK lead generation campaigns. Client names are left out unless the client has agreed to be named.

131

Interested B2B decision-makers, for a well-known HR software company.

A digital agency“The agency won three clients within a month.”

Five new clients in total.

20

New clients closed by a child care directory.

A$41,840

One of several large contracts won by a commercial cleaning company.

3 in 17 days

Clients signed by a professional services business.

About 3 deals

From 16 real opportunities and 11 quotes or meetings, in a commercial solar campaign.

4 in 3 weeks

New clients for a brand strategy business we coached through a new campaign.

2 from 4 calls

New clients for an agency coach, from about 10 interested replies.

6 in 15 days

New clients signed by a recruitment firm from 20 positive replies. 10 in total.

“We partnered with CLCK to build a brand new database and lead generation strategy. Damien and his team were brilliant to work with, incredibly thorough, responsive, and adaptable. I would absolutely recommend CLCK for their ability to move fast, build bespoke lead generation strategies, and above all else be a great extension of your team!”
A child care directory

What clients told us

Slack message from a client: 2 leads today I have called and converted to 2 immediate sign ups. Name blurred.
A child care directory“2 leads today I have called and converted to 2 immediate sign ups!!”
Slack messages from a client: really stoked to see these leads and replies flying in. First sale from email outreach. Details blurred.
A digital agency“First sale from email outreach.”
Email to Damien: The contract for the year is $41,840.00.
A commercial cleaning company“The contract for the year is $41,840.00”

These are real results from past campaigns. Your market, offer and follow-up will shape yours.

The numbers

What our guarantee is worth to you.

Two questions you can answer off the top of your head. We'll show you what 20 interested leads are worth to your business.

What's a new client worth to you in their first year?

Average revenue from one new client in their first 12 months.

Of the prospects you get on a sales call, how many become clients?

Your close rate. A rough guess is fine.

Apply for a free planning session
Our guarantee
20 interested leads in your first 90 days
What that means for you
About 8 to 10 calls and 2 to 3 new clients
First-year value of those clients
About A$20,000 to A$30,000
The cost
A fraction of what a BDM costsIt depends on your market. We'll talk price on your planning call.

Based on your answers: about 4 to 5 in 10 interested leads get to a call in our past campaigns, and your close rate does the rest. Your follow-up decides the last step.

What happens after the replies

From interested reply to new client.

People often ask how many interested replies turn into calls and clients. In past campaigns, about 4 in 10 interested replies became a call, and about 3 in 10 of those calls became a client. So, for example: 20 interested leads, about 8 to 10 calls, about 2 to 3 new clients.

Real campaigns (names withheld):

A digital agency

24 interested replies, more than 10 meetings, 5 new clients.

A commercial solar campaign

16 real opportunities, 11 quotes or meetings, about 3 deals.

An agency coach

About 10 interested replies, 4 calls, 2 new clients.

Our own B2B campaign

37 positive replies, 15 booked meetings, 4 new clients.

An example from past campaigns, not a promise. We guarantee the interested leads. Your own follow-up and sales process decide what happens next.

Our guarantee

20

interested leads in your first 90 days.

Extra months are on us, until you hit your number.

We only count decision-makers who genuinely want to talk, so we're never paid for junk meetings.

  • InterestedA decision-maker at a target business asks to talk, asks about your price or services, asks for a proposal, or sends you work.
  • Doesn't countOut-of-office replies, "not right now" and "try our head office". A referral counts once the person you're referred to replies with interest.
  • The clockStarts on your start date, the same day as your first month. Month one includes the two-week setup, and sending starts around day 14.
  • Who gets itEvery client, on the market we size and recommend on our second call, and you follow up interested leads within one business day.

After you sign up

Your first three months.

Day 1 · clock starts

  1. Weeks 1 to 2

    Set-up

    • Onboarding call, week 1
    • Sign off who we email and what we say

  2. Around day 14

    Launch and ramp

    • Sending starts low
    • Ramps up to full volume
    • First replies come in

  3. Month 2

    Test and improve

    • Review reply quality
    • Test messages
    • Refine who we target

  4. Month 3

    Refine and review

    • Keep what works
    • Review real opportunities
    • Agree the next focus
    Day 90

Campaigns launch about 14 days after sign on. Onboarding, sign-off and setup come first. Your 3 months and your guarantee start on your start date, and month one includes the setup.

Month 4 onwards: always on

We keep your outreach running every weekday and keep refining it. From here it's month to month: cancel any time with 7 days' notice before your next billing date.

Is this for you?

A quick fit check.

This fits if

  • You run an Australian B2B business and know who your ideal clients are.
  • A new client is worth a good amount to you, and you want more of them.
  • Someone on your team can follow up an interested lead the same day.

It doesn't fit if

  • You're down to your last dollar and need a miracle this month. This builds a steady flow over 90 days, not a last roll of the dice.
  • You're not looking to grow, or can't take on new clients in the next few months.
  • Nobody can follow up on interest quickly.

Questions

What B2B owners usually ask.

How is this different from the cold emails I already get?

Most of those get one dial right at best: a bought list, a pitch, sent once. We set all three dials of the Lock Method™ for you: the right businesses, a message that passes the pub test, and the right timing, because we're in front of your market every weekday. When all three line up, decision-makers reply.

What goes out under our name? Do we see it first?

Short, personal emails under your business name, written with you from what you tell us about your offer and your ideal clients. You approve the campaign scripts before anything goes out.

Will you email our clients, partners or referrers?

No. We leave out your clients and anyone else you name, by domain and by name, and you approve the list and the campaign scripts before anything goes out.

What counts as an interested lead?

A decision-maker at a target business asks to talk, asks about your price or services, asks for a proposal, or sends you work. Out-of-office replies, "not right now" and "try our head office" don't count. A referral counts once the person you're referred to replies with interest. We forward you every reply as it came in, so you can judge it yourself.

What if you don't get us 20?

Then we keep working for free until you get there. We guarantee 20 interested leads within 90 days of your start date. If we fall short, extra months are free until we hit it. That applies on the market we size and recommend, as long as you follow up interested leads within one business day.

Have you done this for businesses like ours?

We've run campaigns for B2B software companies, agencies, professional services firms, commercial cleaning, and events and training businesses. Their results and real replies are on this page. On the call, we'll tell you which of our campaigns are closest to yours.

Do you book meetings for us?

By default, we send every interested lead straight to you and you take it from there. You own the relationship. If you'd like us to reply with your booking link, or help more with booking, ask on the call.

How much of my time will this take?

About an hour at the start, so we can get across your offer, your ideal clients and what makes you different. After that, your part is getting on a call with the prospects who want to talk. We do the rest.

What does it cost?

It depends on your market and how many decision-makers we'd reach. We'll give you a ballpark on the first planning call, so you know early whether it's in your range.

How long are we committed for?

Three months to start. One month is too short to judge a B2B campaign properly; three gives time to launch, learn and adjust. After that it's month to month.

Apply

Apply for a free planning session.

About a minute. Then pick a time for a free planning call about your business and your goals.

  1. 1Answer a few questions
  2. 2Pick a time for your call
  3. 3Talk through your business and your goals
B2B client applicationAbout 1 minute

Do you run a B2B business and want more clients?
My side of the call

If I don't think this will work in your market, I'll tell you on the call and we'll stop there. You'll find out before committing months and a lot more money.

Damien Elsing, CLCK

Apply

Apply for a free planning session.

About a minute. Then pick a time for your call.